add® was born in 1999 with the desire to transform the vision of the down outerwear: from a product aimed at responding only to practical needs to an aesthetically relevant element of the wardrobe.

add® uses only high quality down, whose characteristics and filling power of 850 guarantee lightness and comfort combined with technical performance, thermal insulation, resistance to humidity and the ability to recover volume following compression. The add® garments, padded with ultralight duvet, thanks to the excellent ratio of heat to weight, guarantee constant warmth without preventing perspiration. The duvet used by add® comes from the food supply chain, washed and sterilized according to the rules established by law.