Kihachiro Onitsuka founded ASICS in 1949 to realize his desire to nurture the youth of Japan through sports and contribute to the development of society. Our founding philosophy of “Anima Sana In Corpore Sano (A Sound Mind in a Sound Body)” represents our wish that people all over the world will live healthful and happy lives in both body and mind.

In a society in which people with different values enjoy sports and live more enriching lifestyles, ASICS will use its intelligent technology to contribute to realizing an environment in which people will feel more familiar with sports.

Our mission―in the past, today, and into the future―is to contribute to a healthful and sustainable society and to bring joy to the people of the world through sports. We will keep working toward our goal.