Created to stand under the legendary Armani fashion house umbrella, Armani Exchange presents easy-to-wear pieces that combine Italian haute couture sensibilities with a modern, accessible aesthetic.

Founded in 1991 by Giorgio Armani, Armani Exchanges are a relaxed take on high-end Italian fashion with a focus on created tailored daywear and soft basics that are innately comfortable and wearable. As Armani himself said, ‘I design for real people. I think of out customers all the time. There is no virtue in creating clothing or accessories that are not practical.’