BCBGMAXAZRIA

Born in Tunisia and raised in Paris, Max Azria founded his fashion house in 1989. The brand name BCBGMAXAZRIA combines the acronym for “bon chic, bon genre”—French for “good style, good attitude”—with the designer’s name. The styles in the BCBGMAXAZRIA collections, including ever-popular dresses, are youthful and modern with just-right edge.

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