The beginning of DAIWA dates back to 1958, when OEM production of reels for overseas markets was carried out. After that, in 1962, the business developed into its own brand “DAIWA”. In 1977, achieved the highest sales of fishing tackle in the world. Since then, it has continued to lead the global fishing market. From that DAIWA, the real close line born from the taste of fishing is “DAIWA PIER39″

This line, which proposes the idea of ​​”a bridge that seamlessly connects nature and the city,” is an apparel collection that coexists with designs for enjoying city life and ideas for enjoying fishing. The insistence that can support the ideas found in the experience in the fishing scene that we have cultivated so far in the field of everyday life is expressed in detail.