ICICLE’s philosophy is MADE IN EARTH, a caring, eco-friendly fashion approach seeking harmony between human and nature.

ICICLE fosters a shopping experience that prioritizes comfort and closeness to nature. Customers can easily acquire their desired products through our integrated online-offline stores.

ICICLE’s offline retail consists of independant stores, either directly operated by ICICLE or through a franchisee. By the end of 2018, there were over 250 ICICLE shops in China.