IRO

Look to the IRO label for casualwear that is bold with subtle embellishments to elevate your off-duty portfolio. The IRO brand was founded in 2005 in Paris by Laurent and Arik Bitton. The pair had previously worked in the music industry and have since imbued their collections with a rock and vintage-inspired aesthetic. Worn by the likes Kate Moss, the IRO collection includes a range of bold, button-up shirts ‘from eye-catching prints to sheer shirts that invite the eye to wander.