Swatch, short for Second Watch, is a Swiss watchmaker founded in 1983 during the height of the Quartz Crisis, which threatened the traditional Swiss watch industry. Swatch aimed to revolutionize the market with affordable, colorful, and stylish quartz watches. These timepieces not only provided an accurate and reliable alternative to expensive Swiss watches but also became fashion statements. Swatch played a pivotal role in revitalizing the Swiss watch industry and expanding the notion of wristwatches as fashion accessories.