ASICS focuses on comfort across its footwear. The late founder, Kihachiro Onitsuka, believed physical activity was an essential part of overall wellbeing, and started out making basketball shoes. Since then, it has become a leader in colorful running sneakers, infused with cushioned GEL™ technology. Lightweight designs are suitable for a range of running styles, from marathons to trail running, sprints to cross country. Discover Gel-Kayano, Gel-Nimbus and Gel-Lyte styles with enhanced heel support.