The flag of the original 13 US colonies inspired the defiant style of R13, a luxury denim brand that launched in 2009. The label’s edgy aesthetic recalls the attitude of that iconic flag, which featured a rattlesnake and the words “Don’t Tread on Me.” With daring sophistication and effortless finesse, R13 apparel is cut from deconstructed denim or soft leather, and accented with spare details. Boldly pairing quality materials with rugged designs, R13 clothing will age beautifully, yet never get old.