When design duo M/M Paris were tasked with redefining LOEWE’s famous Anagram logo, they discovered that its original shape was inspired by branding irons used to mark cattle and leather skins. In sitting the updated logo atop pieces like this T-shirt, the label pays homage to its rich history while tapping into the contemporary penchant for relaxed, minimalist designs.
- 94% Cotton
- 5% Polyurethane
- 1% Elastane
-
Crew neck
-
Short sleeves
-
Regular fit
-
Machine wash
Brand
Loewe Men's
PAST. LOEWE began as a cooperative of leather artisans in the center of Madrid in 1846, creating one of the world’s original luxury houses. Innovation, modernity and high-level craftsmanship have been hallmarks of the house from its beginnings to this day. PRESENT. In October 2013, Jonathan Anderson was appointed Creative Director. Under his helm, LOEWE reconfigures a 168-year-old legacy of craft and innovation to take it into the FUTURE.
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