The Patagonia outdoor clothing brand grew from humble beginnings as a small company that made tools for climbers into a global brand that’s known as much for their ethical policies as they are their high quality outerwear and activewear.

Alpinism has stayed at the heart of the label over the years and the brand still manufacturers trusted ranges of climbing gear as well as skiing, snowboarding, surfing, fly fishing, paddling and trail running clothing. The brand ethos might not have changed but the clothes have had a fashion forward update, ensuring wearers will be the most well dressed climber on the slope, all while sitting safe in the knowledge that Patagonia still donates 1% of their sales to grassroots environmental groups around the world.