Sidestepping the trends, French brothers - Alexander, Laurent and Raphael Elicha – deliver a his-and-hers closet with a timeless quality in their rock ‘n’ roll inspired label, The Kooples – it’s supposed to be how a French-speaker would pronounce ‘couples’. Enlisting Savile Row tailors Norton & Sons, this is a London and Parisian allegiance that really works. With an obvious masculine aesthetic, their signature androgynous style is translated into minimalist-cut dresses, razor-sharp tailoring, denim and accessories in mix-and-match masculine and feminine designs.