MASUNAGA Masunaga Optical premiered the production of eyeglasses in Fukui ( Japan) in 1905. The company founder Gozaemon Masunaga brought in skilled craftsmen from Osaka and Tokyo with the ambition of setting the optical industry solidly in place in Fukui. The company’s mission statement since the establishment is “We manufacture excellent eyeglasses. We want to make a profit if we can, but we don’t hesitate to take a loss. It is always in our thoughts to manufacture excellent eyeglasses.” These words are still the basis of the conduct code of employees even more than 100 years after its establishment.