What is modern British men’s style? As a Savile Row brand, Hardy Amies comes from the home of tailoring and is informed by an impressive heritage. And yet, Sir Hardy himself was a new figure on the ‘Row’ in the Forties, not encumbered with years of historical baggage.

With a reputation for wicked wit and design flair, he embraced the spirit of the times and played his part in the seismic changes that were taking place after the war.